Set Up An E-Mail Signature for Successful Book Marketing and Promotion

Here's a strategy that's so simple you can have it up and running in less than ten minutes! Open your e-mail program (e.g. Microsoft Outlook, Entourage, GMail, Thunderbird) and go to the "Tools" tab (or "Preferences" on Macs) and set up a signature file--or "sig file." Once there, enter whatever information you'd like to appear at the end of all of the e-mails you send, like your name, e-mail address, contact information, active link to your website, graphic, and/or marketing message.

This is a wonderful way to capitalize on every e-mail you send! It doesn't get much better than that! And who says you can't get creative? Just put on your creative marketing hat and go for it. As long as it's easy to read (no fancy fonts, please) and contains a live link to your website, you'll be okay. Here are a couple of examples of good signatures:

James Coppermore, author, speaker and consultant
The Map Thief: How China Stole World History
www.jamescoopermore.com

David A. Scarborough
What's Your Big Idea Worth? Millions...
www.bigidea.com

As you can see, this is another wonderfully effective, fast, flexible, and free method for marketing your books or writing.

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